Karachi Opara

​Education

B.A. in Telecommunications
Concentration in Public Relations
Morgan State University


 

Skills​

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• Project Management

• Content Strategy

• Public Relations

• Digital Marketing

• User Research

• UX Writing

• Content Governance

• Content Design

• Content Management Systems

• User Research

• Wireframing & Prototyping

• Ideation

 

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Certifications

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• Project Management

          Google/Coursera (2022)

• Content Strategy & Governance

          Nielsen Norman Group (2023)

• UX Design

         Google/Coursera (2024)

• Digital Marketing & E-commerce

          Google/Coursera (2025)

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JUANITA C. GRANT FOUNDATION                                  CAPITOL HEIGHTS, MD

Digital Marketing Consultant                                                       Jan 2013 – Present

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• Architected and executed multi-channel digital strategy, establishing brand presence across 26 states within first year and achieving 40% increase in social media visibility through targeted content and community engagement

• Developed high-performing content programs, including monthly newsletters, press releases, and social media campaigns that drove 35% increase in subscriber engagement, strengthened stakeholder relationships, and amplified awareness for social isolation advocacy initiatives

• Created conversion-optimized design and content assets (100+ elements) for web, email, and social channels, contributing to 60% growth in online engagement over two-year period through strategic messaging and visual storytelling

• Drove event participation and program awareness through compelling social media copywriting and graphic design, increasing click-through rates 30% and significantly boosting attendance for advocacy and community outreach programs

• Established foundation's content voice and messaging strategy, ensuring consistent, accessible, and empathetic communication that resonated with vulnerable populations and community partners

 

 

GEICO                                                                                                   CHEVY CHASE, MD 

Senior Content Strategist                                               Apr 2022 – Dec 2023 ​

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• Built enterprise content governance for Fortune 500 insurance leader, creating scalable frameworks and contributing to style guides governing 2,000+ digital assets, achieving 20% improvement in brand consistency and 15% increase in compliance adherence

• Drove 15% increase in user engagement through strategic content design for customer-facing applications, crafting microcopy, error messages, and transactional content that elevated satisfaction scores

• Optimized digital content performance by managing editorial calendar and implementing SEO best practices, driving 30% increase in organic engagement and 15% improvement in search visibility

• Enhanced product communication by authoring 25+ release notes, translating complex policy updates into clear content that improved comprehension and boosted satisfaction 10%

• Championed brand voice consistency by co-owning voice and tone guidelines across 200+ content pieces in a regulated environment

• Elevated content operations maturity by designing and facilitating content strategy workshops for cross-functional teams (design, product, legal, compliance), establishing shared vocabulary and best practices that reduced content review cycles by 25% 

 

 

BEAUTYTAP, INC. & BELLE KALISTA BEAUTY                     LOS ANGELES, CA 

Writer                                                                                                  Jan 2019 – Aug 2021​

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• Produced 60+ SEO-optimized articles for beauty e-commerce platforms, applying keyword research and content strategy to drive 45% increase in organic traffic

• Enhanced e-commerce conversion rates by crafting compelling product descriptions and brand narratives that increased product engagement 40%

• Conducted user-centered product research, translating findings into content recommendations that improved customer journey